Widely known skincare ingredient, usually with the highest concentration in the formula. Our body comprises 65% to 70% of water, beauty products almost match this figure, making water the base of the formulas. Excellent solvent for many ingredients that are beneficial to skin and don’t dissolve in oils. The quality of water used in skincare is crucial, it has to be purified, bacteriologically faultless. Water (as an ingredient) applied to the skin, under the influence of body temperature, usually evaporates in less than 10 minutes. To prevent TEWL, our formulas are rich in ingredients that create an occlusive layer on the skin.